Alex Perez Sandi
Agile Strategy, Expert Project Orchestration — Crafting Great Software Outcomes
Who is Alex?
I specialize in turning complex needs into clear product strategies and leading teams to build impactful solutions across various industries . I thrive in collaborative environments and am eager to connect with professionals who are passionate about innovation and creating great customer experiences.
What I Do
Ecommerce
My experience in ecommerce is centered around leveraging the flexibility of composable and headless architectures. I have a strong background in working directly with these modern platforms, understanding how they can create highly adaptable online businesses. Leading teams to successful technology implementation is a key strength, ensuring that these advanced ecommerce solutions deliver tangible results.
Product Manager
As a product manager, my expertise lies in translating vision into well-defined strategies that guide teams towards success. By deeply understanding user needs and market opportunities, I can craft clear roadmaps and priorities that align development efforts with impactful outcomes, truly "Crafting Great Software Outcomes." This clarity and strategic direction empower teams to focus their talents and deliver exceptional products.
Software Development
My work extends beyond web applications to encompass the development and implementation of various platforms, including those in the mental health, education, and restaurant sectors. I've gained experience in understanding the unique user needs and technical requirements specific to each of these domains. In all these ventures, my focus remains on guiding teams to successfully implement technology solutions that meet the distinct goals of each industry.
Project Management
As a project manager, my strength lies in leveraging Agile strategies to create adaptable and efficient workflows. I bring expert project orchestration to the table, ensuring seamless collaboration and alignment across teams. This approach allows me to guide projects with clarity and precision, consistently delivering successful outcomes.
Fun Facts
I successfully launched high-impact digital products achieving rapid market success (e.g., a Web3 app sold out in 3 weeks; a mental health app gained 1,000+ users in 4 months) and led complex technical projects for major clients like Mattress Firm, significantly boosting performance by 30%
I drove substantial business growth as a three-time IT company founder/co-founder, scaling one venture from 0 to 40+ active projects within five years and contributing to a 200% year-over-year revenue increase in a project delivery leadership role by optimizing efficiency.
I enhanced operational efficiency by dramatically improving project delivery times (by 50% YoY at Code Brew Labs), effectively managing up to 23 concurrent projects and achieving exceptional Agile team performance (e.g., 94%+ sprint completion rates at Edgio).
Testimonials

Alejandro is an outstanding project manager that can drive strong results in any environment. Calm and deeply experienced, Alejandro has delivered time and again for some of our toughest and largest clients. He possesses a comprehensive knowledge of Project Management best practices, and has an uncanny knack for calling out project risk and finding innovative solutions to achieve desired delivery. He communicates well across technical and executive levels and can synthesize complex concepts into actionable data. Beyond his main job duties, Alejandro also found the time to build and maintain our project tracking templates and tooling, including product improvements and training the team. He is an excellent asset to any PM team.
Dan Lavorini
Edgio

I have been working with Alejandro for the last two years. We have shared multiple projects within our practice. He has always shown remarkable performance, achieving or exceeding the goals in a timely manner. It is worth mentioning his capacity to stay focused and motivated even during the most demanding phases of our projects. Alejandro also shows strategic thinking, technical understanding, and exceptional interpersonal skills, which make him an excellent asset for any project. I'm convinced that he will achieve remarkable success in his career, and I'm looking forward to continuing to work with him on multiple projects.
Alejandro Sufotinsky
Edgio

I had the privilege of having Alejandro on my team as a Product Manager at Edgio. Alejandro is a very hard worker and showed his skills on our client-facing product development projects. Alejandro was very organized and was meticulous with managing details, tracking open action items, and taking notes. Alejandro engrossed himself in the client's use cases, the needed requirements and functionality. This attention to detail and focus on the client enabled him to be a creative problem solver to identify solutions and work-arounds to problems or challenges to achieve the functionality desired by the client. Alejandro regularly updated project plans, budgets, managed the backlog of user stories and coordinated with the client and across the team including developers, quality assurance, and experience design so that projects were driven forward steadily. Alejandro is a strong collaborator to get people on the same page and bring a solution-focused approach to work. Alejandro is well-versed in a wide range of tools and proactively made valuable recommendations about tools that could help our team, and even our company. He took it upon himself to set up and maintain our PMO tool for our organization of over 10 client product managers. It was great having Alejandro on the team!
Rob Wakerly
Edgio

I had the privilege of working with Alejandro for over three years across several challenging projects, including Mattress Firm, Ace Displays, and Typestry. Alejandro consistently impressed me with his deep project involvement and ability to identify and address key bottlenecks effectively. His leadership in managing processes and prioritizing tasks ensured the smooth delivery of even the most complex initiatives. Alejandro’s strategic mindset and dedication make him an exceptional PM and a pleasure to collaborate with.
Aleksei Chyrva
Edgio

I had the pleasure of working alongside Alejandro, who consistently impressed me with his ability to manage high-pressure situations and deliver exceptional results on large-scale projects. Not only does Alejandro excel at project management—balancing deadlines, budgets, and client expectations—but he also has the rare quality of diving into the technical details when needed. On numerous occasions, he rolled up his sleeves to resolve complex issues alongside the team, bridging the gap between management and technical execution seamlessly. I wholeheartedly recommend Alejandro for any organization seeking a skilled, adaptable, and inspiring project manager who leads by example.
Dmytro Romanenko
Edgio

I had the pleasure of working closely with Alex at Zwinny, where he consistently demonstrated outstanding leadership as a Product Manager and as a guiding force for the company. His deep expertise in various project management methodologies Agile, Scrum, and Lean, played a pivotal role in the successful development and launch of numerous digital products. Alex possesses an exceptional ability to translate complex ideas into actionable plans, ensuring that product teams remain focused and aligned with the overall vision.
Paola Duarte
Zwinny

During last two years I had share a lot of projects that Alejandro led. In this process I really admire that he is a team work person and a brilliant leader. I learned from him how to solve problems, deal with clientes requirements and address a proper visual solution. More than a teammate or a project manager he was like for me a mentor
Zaira Damken
Code Brew Labs

I had the opportunity to work with Alejandro during my career at Code Brew Labs. He is an amazing Project Manager. He also acted as a really good Product Owner, showing a really strong sense of ownership for his projects, delivering and executing with great expertise. I would totally recommend Alejandro as a valuable asset for any project he is involved in.
Pedro Guajardo
Code Brew Labs

Alejandro is one of the best team mates I have ever had. He is very creative, proactive, problem solving and always pushing his colleagues to do better and smarter solutions. He is also very professional, and his experience has helped several customers to get their projects back on track, with really efficient project and quality management.
Andrea Soto
Code Brew Labs

Alejandro is a very proactive, comprehensive and pragmatic person, as well as a strategic thinker with a solid corporate education, keeping the highest standards of excellence applying corporate practices and policies at any time, i worked with him on our time in Microsoft, he always show a control of his business and overachieve in our standards, is a pleasure to work with Alejandro
Alejandro Luna
Microsoft
Resume
Product & Project Manager
Alex Perez Sandi
I am a Computer Systems Engineer and Technical Project Manager with over 22 years in the IT industry, passionate about using technology to create outstanding customer solutions and improve business processes. For more than 7 years, I've been at the forefront of leading impactful product and project initiatives, consistently turning complex stakeholder needs into clear strategies and delivering results that drive business success. My journey has been significantly shaped by my experience as a three-time founder and co-founder in the IT sector. This entrepreneurial path – from designing and developing core ERP systems at KS Sistemas that helped small businesses boost their growth by up to 200% , to guiding startups to successful MVP launches at Zwinny – has given me a deep, hands-on understanding of the entire product lifecycle, from initial idea to market impact, all grounded in a strong customer-first approach. I specialize in leading cross-functional teams to navigate technical complexities and deliver exceptional outcomes. This includes spearheading projects like a Web3 application that achieved a complete sell-out within three weeks of launch, and driving operational breakthroughs such as a 50% improvement in project delivery times, which contributed to a 200% year-over-year revenue increase for one company. My approach is rooted in Agile methodologies, including Scrum and SAFe, to ensure we work efficiently and adaptively. At the heart of my leadership style are collaboration and empathy. I believe in building high-performing teams where clear communication and a supportive environment empower every individual, from technical experts to business leaders, to achieve our common goals. Based in the Seattle, WA area, I’m always keen to connect with other professionals and organizations that are passionate about innovation, customer-centricity, and building products that truly make a difference. Let's connect and explore how we can collaborate to achieve outstanding results.
Professional Experience
2022 - 2025
Product Manager
Edgio is a global network powering fast, secure, and seamless digital experiences through its integrated edge platform for content delivery, applications, and streaming I led the creation and launch of new, large-scale web solutions. I worked closely with architects and developers to make sure everything was technically sound and, importantly, achieved great results for the businesss.
- I spearheaded the development of a Web3 headless architecture application, successfully guiding the entire development cycle and achieving a complete product sell-out in just three weeks.
- I led the development of a composable headless web application for an Event Display Manufacturer. I integrated Shopify Plus, a headless CMS, Salsify PIM, and other custom-made apps, delivering the MVP in less than four months.
- I successfully managed the end-to-end delivery of a headless migration project for Mattress Firm, a leading furniture retailer, overseeing budget, timelines, and scope. Delivered the Homepage with a 30% improvement in Core Web Vitals (CWV), laying the foundation for a full-scale migration.
- I led Scrum activities for Tapestry, achieving a 94%+ sprint completion rate, directly contributing to a continuous increase in the client’s conversion rate and enhancing their market position
2020 - 2022
Founder & IT Project Manager
I founded Zwinny, a boutique professional services company where we acted as strategic partners for startups, offering dedicated product and project management. We focused on crafting custom digital plans using Agile methods to improve how they built websites and mobile apps. In my role there, I led software ideas from the very first concept all the way to a fully developed product. I managed these projects' entire creative and technical journey, ensuring they launched smoothly and perfectly matched what our clients needed.
- I spearheaded the scoping, planning, and execution of the software engineering process for a Mental Health app. I leveraged my customer-centric approach to achieve a successful MVP launch within 8 months and subsequently secure 1,000+ recurring users in 4 months, substantially enhancing the app’s market presence.
- I successfully led the development and launch of an ERP system for an ISP and Cloud provider (Kanguroo.io, now Gigafy.mx), delivering the Minimum Viable Product (MVP) within 12 months and streamlining the client's operations.
- I collaborated with UX/UI designers across multiple projects to implement design procedures that improved user experience and aligned with market demands.
- I provided expert advice on software development strategies, created technology architectures, defined strategies, and recommended tech stacks and cloud solutions for multiple startups, enabling them to effectively target markets and generate value.
2018 - 2020
Project Delivery Manager
As Project Delivery Manager at Code Brew Labs, a company that built mobile apps like 'Uber-style' services and financial tech solutions, I was key in ensuring our software development projects were successfully completed and delivered.
- I successfully managed and coordinated activities among multiple software development teams, ensuring that all projects were strategically aligned and consistently delivered on time.
- I successfully improved project delivery time by 50% year-over-year (YoY) through effective prioritization of objectives, significantly enhancing operational efficiency.
- I successfully led 23 projects and spearheaded diverse software development and project management teams, driving significant value for our customers' solutions. My efforts contributed to an impressive 200% year-on-year revenue increase for the company.
2009 - 2018
Co-Founder
As Co-Founder of KS Sistemas , I played a key part in building the company and making it grow. Our main goal was to offer an affordable ERP system for small businesses in Mexico, and we were one of the first to use a subscription model (SaaS) to do it.I was in charge of the big picture planning, day-to-day work, and managing the company's money to ensure we provided top-notch software and grew steadily.
- I led our growth from just an idea to over 40 active projects in our first five years.
- I created and implemented new departments, including IT Asset Management and its associated processes.
- I personally designed our main ERP software and led the creation of other solutions like a specialized ERP for restaurants and digital signage software .
- By putting our ERP systems in place for small and medium-sized businesses, we helped them grow significantly, often between 30% to 200%.
2007 - 2009
Sales Champion
As a Sales Champion at Microsoft Mexico, I served as a software licensing expert, managing relationships and driving sales with over 150 resellers through Ingram Micro, a leading IT distributor in Mexico.
- I provided expert guidance on Microsoft software licensing, empowering resellers to effectively serve their end-user clients.
- I crafted customized technical and commercial proposals that precisely addressed end-user needs, driving successful sales and significantly contributing to overall business growth.
- Consistently exceeded deadlines and budget goals, demonstrating a strong commitment to achieving and surpassing sales targets.
2003 - 2009
Information Technology Specialist & Partner
I joined DV Inteligencia Tecnológica as its first employee, starting in Tech Support. Over several years, I progressed to become an Information Technology Specialist, playing a key role in establishing and managing the company's IT asset management processes. My contributions and dedication led to my promotion to Partner, where I further contributed to the company's strategic direction and growth. After a period of partnership, I transitioned by selling my shares to the company's founder.
- I Developed and implemented IT asset management processes, streamlining operations and improving efficiency.
- I Provided technical support and expertise to clients, ensuring their IT needs were met.
- I Contributed to strategic planning and decision-making as a Partner, supporting the company's growth.
Product Management Skills
Customer-Centric Product Development
Product Lifecycle Management
GTM Strategy & Execution
Agile Methodologies
Scaled Agile Framework
Soft Skills
Communication and Stakeholder Management
Cross-Functional Collaboration and Team Leadership
Data-Driven Decision Making
Software Development
Platform & Infrastructure Management
Skils
- E-commerce
- Headless CMS
- UX/UI Design
- Cloud Computing
- Communication
- Problem-Solving
- Stakeholder Management
- Azure DevOps
- JIRA
- WordPress
Education and Certifications
Education
2007
ITESO Universidad Jesuita de Guadalajara ITESO
BE, Computer Engineering
Focused on the design, development, and automation of computing systems and applications with an ethical and innovative approach. Developed strong skills in project management and software engineering practices.
2017
ITESO Universidad Jesuita de Guadalajara ITESO
Postgraduate Degree, Business Process Improvement (BPM)
Specialized in improving the performance and societal impact of companies through innovation and process optimization. Gained expertise in business process improvement and BPMN